Publicity
Steve Davis & Spot's Team,
It is quite useful to write your own press releases and send them out to editors and newsdesks. They are happy to get them as it saves having to send a reporter along to the event.
Whilst the CM isn't to be taken lightly, if an Ed is looking for a 'filler article', they may choose to use your press release as it is already prepared for them. Filler or not, it's all publicity!
Don't forget to include contact details in case the Ed wants to get more information. Send out regular updates too.
As has been mentioned, thanks to Spot's team for the regular updates and, as always, my best to Spot and Mrs Spot.
Brian