To be fair to Cork, it was Ryanair who came on to most of the routes on their own initiative. To the best of my knowledge they received no incentives or marketing support on routes that were already served by Aerlingus and Wizz
. The question now being asked is how long will they be happy to pay premium charges on these routes without pressurising the DAA for a deal. The strategy of having a portfolio of airlines which was devised by former marketing director John Smyth in the 1999-2005 period was dependent on Ryanair keeping their distance from Cork. At the time they just operated the Stansted Route.
At one stage Cork was served by 9 scheduled airlines and a wide range of charter carriers.
Last edited by ryan2000; 8th Mar 2013 at 12:50.