And therein lies the problem of a 'one size fits all' piece of advice.
In a light helicopter, achieving a zero speed touchdown for an EOL, whilst not being simple, is a reasonable expectation, especially if there is a bit of wind to help you.
In a larger helo, this becomes progressively more difficult and a run on (at some speed) is inevitable - usually because the amount of nose up required to wash off all the speed will, in all probability, smack the tail into the ground and rather aggravate the situation, or leave you quite high with decaying Nr. Whilst this (putting the tail in) might be a desirable technique when conducting the EOL to water (or perhaps into the tops of trees), in normal circumstances it is more likely to prejudice the outcome of the EOL than assist it.
This is where lots of lateral cyclic and friction from the skids or differential braking on the wheels will probably help.