Originally Posted by TB
The old saw about market share is the famous B School case study of the last buggy whip manufacturer ending up with 100% of the market. But that's not aviation:a growing and steadily more affluent population means a larger number of travellers. A market share that is shrinking slower than the total market is expanding is still a growth story, despite Cassandra's* wailings to the contrary.
in the short term yes. In the longer term as your competition senses that you can't defend yourself and your position then they get more ferocious about going after you. Absolute numbers are growing, and if Qantas don't capture them to the same percentage then the opposition will and that will embolden them to go even harder.