The old saw about market share is the famous B School case study of the last buggy whip manufacturer ending up with 100% of the market. But that's not aviation:a growing and steadily more affluent population means a larger number of travellers. A market share that is shrinking slower than the total market is expanding is still a growth story, despite Cassandra's* wailings to the contrary.
Cassandra, in this case,= Joyce.
In one late night paragraph I am alluding to B school, classical studies and algebra 101. Kindly pardon my enduring desire to be one of those smartest ****ers in the room.
