PPRuNe Forums - View Single Post - Feb 21 - Qantas due to release its first-half results today has been caught off guard
Old 21st Feb 2013, 09:10
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MooseKnuckle
 
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I generally breeze over the load factors.

I mean if you're selling:
- 20 seats and you only manage to sell 16, then you'll have an 80% load factor.
- 10 seats and you only manged to sell 8, then you'll have an 80% load factor.

So even though you've reduced the number of seats available to be sold/consumed, in both cases your load factor remains steady. ASK, RPK, unit cost etc are all far more useful in my opinion.

Yet to read the report fully.
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