What I don't understand is why didn't the Australian MOD or one of the politicians that where involved in the original purchase deal at least try to explain their reasoning behind going so quickly for the F35 ?
The whole report was certainly informative at certain points, albeit being somewhat slanted towards the anti-JSF side at certain points (yes, the simulation part was kind of laughable).
All in all though, I think that General Bogdan was at least trying to be as open as possible about the program which did the JSF more good than bad.
As far as
PR tactics go there are basically 3 ways an interview like that can turn out;
1. Participate like General Bogdan, fairly open and as honest as possible which only helps the F35 case.
2. Like the LM representative, going in with a clear distrust of the interviewing journalist, he looked like a shady arms-dealer but at least he was there and tried to make a case for his company
3.Not showing up like the Australian DoD or involved politicians which only can be interpreted negatively.