Or straight out of left field, I offer you this...
If you are trying to sight-in a rifle, and you have it in the stand and are consistently hitting high, and left of the mark - do you wind the sight down and right? Or UP AND LEFT?
Not trying to be deliberately complex or confusing, but sometimes a bit of "lateral" explanation can break a simple subject that someone is stuck on, and the penny drops.
CR.
Answer: This can be counter-intuative at first, until you realise that the rifle is FIXED, and the sight is VARIABLE, during this process (that is, the adjusting of the sight). Once you have wound your scope up and left, you can then adjust your aim with the rifle, and your rounds will be (should be) closer to the mark.
