The problem with current management is that they think QF is just for business, ie. lots of services between the capital cities and that is all that is needed to be successful. They fail to realise that the very same business traveller they desperately try to please all week, also likes to take a short break using FF points to places like HTI, AYE, HBA, CNS, MCY.
Management think these places are just leisure and so only worthy of J* or minimal QF. They fail to comprehend, the business guy is still the same guy now wanting regular full service/business class on the weekends to these "leisure" destinations.
The weekday business traveller, weekend leisure traveller now simply goes Virgin all the way.