EWL
Qantas has never innovated on service on a route ever. They can't because they are flogging 20 year old airframes under the 'premier' banner whilst funding 5 or so startups in the region. No money = no ability to innovate. Acting out of necessity is not innovating.
A few examples;
Monopoly long haul get old 747s
Monopoly J class domestic got 767s until VA got A330s, suddenly all ex MEL and SYD to PER are A330's
767s _finally_ get an IFE/product upgrade in 2013!
HNL competition is Hawaii Airlines, I believe they fly 767s. To the boffins in Qantas HQ, trying to redeploy the worst product to the most underserviced route must get tedious after a while. At the moment its SYD-NRT, SYD-HNL, SYD-JNB.
But it's getting easier to shuffle old aircraft around when you fly to less and less places.