Strangely enough, I was called yesterday afternoon by Pilot magazine to remind me that my subscription is due for renewal after the March issue. I told the chap on the other end of the phone that I would not be renewing as I found the magazine had become rather boring. He thanked me very much, apologised for disturbing me and rang off.
I got the impression that this was far from the first time that he had heard the "boring" comment.