If the show offered me some financial incentive that I can then pass along to my clients to make it worth their while and if they let me fly MY flights that I work hard to secure, then maybe I would participate. But just for the sake of having a TV spot... nope.
Speaking with the production company really opened my eyes to how "reality TV" works. Like all reality TV, take it with a grain of salt.
There are enough media whores out there that'll do anything to see themselves on the TV, serious pilots will avoid the producers approaches like the plague.