further to "LOOP"....On it's introduction, it was free,
The adverts actually subsidise almostANY magazine and Loop was no exception. Then they introduced a Rotary mag.(Blades?) And an executive jet mag........... Suddenly, the miniscule UK GA scene had a proliferation of titles which all needed unique copy. Added to this, Loop became Subscription. I, and I suspect a lot of others simply decided the interest and entertainment -value wasn't there.
I did get a once-a year free copy of the PFA/LAA publication and consider that as a part if LAA membership,it would be excellent value.
I don't even read Loop online with any regularity, never buy any Aviation mags. but via the "Aviatrix" Blog, found PPrune and recently. the other GA site where several well -known PPrune names reside.
The editorial of any publication is vital to it's survival, Advertisers want a targeted market for their outlay and this will only happen if that audience is sufficiently motivated to put their hand in their pocket.
Going by current form, there are several titles which cannot survive.