GrahamO
If a business is going to take someones money for doing something, then they should not expect others to suffer because they cannot deliver against insurable risks. If they don't want to pay the insurance costs, then its not reasonable to expect to take folks money and just say 'tough luck'
In an ideal world = Yes. But your competitor will choose to have no insurance, change the wording of their website to make it clear - and then lower prices.
The next company will cut out the radio/cd and lower prices ...
What do you do?
In the airline world - that is the story of the last 20 years and we are STILL spiralling downwards!