I live equidistant from Exeter and Bristol airports so I have a choice of carriers to almost anywhere in Europe.
I recently tried to book a FlyBe business ticket from Exeter to Belfast to get me there at a decent time in the morning and return in the evening. Not a hope. The Orange squad at Bristol got the outbound flight however they only go to International which is a 30 quid taxi ride into town. I came back from City on Flymaybe via Manchester to Exeter and both flights were half empty. I had forgotten how cramped the Dash-8 is and could not fit a laptop bag in the overhead bin.
The return flight was two sectors but cost four times the price of the outbound flight. There was a modicum of comfort in that the taxi journey was 20 quid cheaper in Belfast. Their business model is seriously flawed and the market will show no mercy.