Some people will say, "Well, this is not a strategy," because they like the word "strategy." You know, it sounds important, like the Strategic Air Command. And I'd say, "Well, here's how I differentiate." I think it was Tolstoy, if I remember correctly, who said, "How does Napoleon march onto a balcony in France and get a whole bunch of French troops to march into Russia to their death?" And I said, "Well, the strategy involved was his imperial ambitions, right? But what made the troops march? The culture." And I said, "It's the troops marching that defines the culture."
Caption: Kelleher astride a Harley bought for him by Southwest pilots
Clearly a man who proves that leadership can trump meer management when the people trust and follow. How can we get him out to the demoralized troops of Oz?