IMHO
To summarise,.. picking from bits and pieces.....
If nobody speaks to the media and says the things the way they want to hear them, they are going to talk to someone that will.
I watched Sky (in shock and horror) most of yesterday and IMHO the sensationalism did seem to get turned down a notch or two when multiple people said the same thing.......which was basically
"we don't know why - and we won't until the AAIB publish, but we need to remember this is an extraordinary and tragic accident which will take months of diligent research before we can identify the causes and contributing factors, from which to learn any lessons, and if we don't learn lessons, that would be a further tradgedy, in the meantime any poorly considered knee jerk reactions could actually have a negative affect!"
Politely saying that the media asking "why" and looking for someone to point the figer of blame at isn't the right thing to do!
But they have got gaps to fill and it's unfortunate that people prefer to hear the sensationalist claims and the (w) anchors know that, even if they know nothing about aviation.
In the meantime - many of us were still watching the media !