Yes, the jib of the crane (previously rising at about 45 degrees) was hit and now hangs vertically down with part of it missing. Very precarious.
The helicopter appears to have be travelling south at some rate and after hitting the crane, which is right on the south bank of the Thames, continued southwards losing altitude over Nine Elms Lane (where some debris from the crane fell to the ground), whilst losing height narrowly missing Market Towers, finally hitting the ground immediately outside Wendle Court on the Wandsworth Road, falling just short of the railway bridge carrying all Waterloo mainline trains.