NOC have a fairly detailed reply on their Face*ook page in reply to a comment on BE routes promotion.
...not correct in saying the routes have not been promoted. A significant markeitng campaign has been invested in by both the airline and the airport in both the UK and Ireland in the past 18 months supported by Tourism ireland with over €150k invested in promoting the services across press, radio, outdoor and online. Adverts appeared in the regional press and on radio on average every month last year. Unfortunately as much as we would like to we dont have the significant marketing budgets enjoyed by the state airports but we do the best we can and look to maximise spend to get the best return, awareness on an irish level we dont believe is an issue as will be evidenced by the full flights in the past number of weeks. The bigger challenge is a distressed economy in both the UK and ireland but rest assured the services are performing in line withe expectations from the airline and the Flybe Leeds service was suspended for operational reasons and is still under discussion for 2013. Its ineveitable given they are a new brand to the West of ireland in an environment where Aer Lingus and Ryanair are established players that the services will take time to develop
LTN
Announcement seems like a return to previous daily service, has been loaded for a few weeks, no late services happening so.