Aporrizaje:
if they want IB to be a low-cost airline
In BA we have had to recognise the difference between 'low cost'. and 'cost low' airlines. They are not the same thing.
The wall of hate was mentioned, and I have to say I thought that was absolutely disgraceful. Indeed I disagreed with much that went on during that bitter dispute.
However, for the vast majority of decent cabin crew, BASSA served them dreadfully!
There
ARE lessons in that dispute, should SEPLA wish to look. But at the end of the day, Iberia's pilots/personnel will need to recognise the moment when they are offered the best they can get, otherwise I honestly believe it will be carnage.
ALL investors need to see a return on their money. Willie has a track record of doing that. They will support him. For some time to come, at least.