Poor Leadership = Result
15 years ago even Hollywood knew that Qantas was the safest airline. The fact that Qantas doesn't even rate in the top 10 anymore reflects poorly on both the Executive and the Board. It is only the quality and quantity of the staff fighting against the general direction that management is wanting to lead that enables Qantas to stay in the top 20.
Management's only strategy is to deal with the quantity issue. What other routes can they give away?