FRatSTN - explain, if you will, how EZY have gone over the top in attracting business travellers? Can't say I've noticed that.
And as for the web-sites of the two companies - EZY's is simple and easy to use - eg I don't have to scroll through various countries to select 'no insurance'.
Finally, I would suggest that over 90% of pax know where they want to fly, so the 'Inspire me' map is not really a problem. At least with EZY I know that when they say they fly to BCN, they actually land near to the city in question!