EK is normally pretty much focused on generating greater yield before adding frequency (just have to look at the development of MAN to see why).
What does this even mean?
They are still in significant growth mode are they are looking to build as large a scale hub as possible, which means frequency and scale into and out of large markets. In particular, it means adding frequency and scale into markets where other look-a-like competitors are also trying to get a stranglehold. Their UK presence is directly influenced by what Qatar & Ethiad offer and also the connecting options offered by BA, LH, AFB. In this regard the competitve market ex-MAN is very different to BHX market.