PPRuNe Forums - View Single Post - LOT dismisses CEO and asks for government aid
Old 21st Dec 2012, 21:06
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DublinPole
 
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Could go as high as 1bn Polish Zloty according to other reports
LOT chce nawet 1 mld zł pomocy - Pasazer.com

They've lost around 2.8 billion over the past decade or so and constantly are heavily loss making, they spent many millions promoting dreamliners to the press, it was on every tv station for days on end, visiting every airport, it was the kind of marketing campaign I've never seen in Poland, it must have cost them a huge, huge amount.

The irony of the whole thing, is they spent that much money marketing them, but they are struggling to pay for them it would seem and it's only going to get worse for them now, as for years they've had little low cost carrier competition, now with Modlin on the scene and RYanair, things won't get any easier.
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