That's an interesting perspective FANS. Thinking like that may make the changes at BA easier to swallow, but I think it hides the true facts. BA is on the slide towards the Ts and Cs of it's competitors, as is the mentality of the management.
Whilst BA is doubtless an interesting prospective employer, the sad reality is it is far from head and shoulders above the rest these days. There are companies out there where you will earn more across your career, have better job security, be home every night, much shorter command time, work less etc etc (and I don't just mean outside the UK).
Of course people want different things, but for a lot of people BA is not the ultimate goal anymore because it no longer ticks most, let alone all, of the boxes.
Last edited by Full Left Rudder; 20th December 2012 at 15:24.