Business Spectator
From Qantas Airways chief executive Alan Joyce has launched a renewed effort to woo back customers that will feature an aggressive Asian strategy, with plans to deploy aircraft from Australian routes to the region fitted out with an upgraded international business class, according to The Australian Financial Review.
The plan will first involve re-timing flights to Asia and increasing capacity to cities in the region such as Singapore and Hong Kong.
The airline plans to later introduce additional frequencies throughout the region, with a focus on business hubs, though this leg of the plan remains under discussion.
The airline will discuss its strategy at a meeting of the Qantas board on Thursday, the AFR added.
The renewed focus on Asia follows Mr Joyce's earlier plan to establish a premium subsidiary airline based in Singapore or Kuala Lumpur.
Mr Joyce has been under pressure to reinvigorate the airline as it faces criticism from a group of activist shareholders, including former chief executive Geoff Dixon and venture capitalist Mark Carnegie, who are seeking support for a rival management agenda.
Mr Joyce is betting that the new strategy will help Qantas stem the loss of passengers to Asian airlines.
Sounds very very positive.