Forgive me if wrong...but don't KLM codeshare on the EI DUB-AMS? On that basis if EI could make an agreement for them to codeshare also on BHD-AMS (or, for that matter, any other ireland-AMS they might consider) would this make enough of a competitive difference (compared to the bmibaby recent efforts on the route) to make it worthwhile?
Just a thought...!