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Old 6th December 2012 | 21:45
  #310 (permalink)  
davidjohnson6
 
Joined: Sep 2008
Posts: 5,691
Likes: 24
From: Blighty
2 observations about the booking section of the FR website

- Captchas seem to have become quite a bit easier to solve
- Pricing policy *seems* to have changed from a "begin with high prices, change to low about 3 months before flight, and then steadily raise prices afterwards" to a policy closer to Easyjet of "start low and gradually increase as flight date approaches"

Item 1 suggests that there was a decrease in conversion of some browsers into buyers leading to the suspicion that Captcha may have just been too much hassle for some potential customers
Item 2 suggests that FR is becoming a more normal airline with regards to revenue management

Any comments ?
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