Re "
Would a rebranding to "Middlesbrough International" or "Stockton and Darlington" attract more punters? No"
How about turning the clock back to the pre Peel days of ten years ago and handing it all back to the 6 councils for the £500k peel paid for DTV.
Teesside as most people know it had survived since then 1940's untill peel got involved like the Sheffield Airport episode.
Whats the worst that could happen if the councils did take DTV back??
At least the public would still own an airport and ALL the land which might attract a few more operators if Peel were out of the picture.
I'm not anti Peel as a company as some may think, its just what they have done to a good regional airport which I've used for years.
Its been run into the ground.
As for the name rebranding how about good old Teesside