Crewmeal
the price BHX has paid for a tarmac full of FR planes.
But, the Ryanair fleet is paying BHX day in day out for parking - we don't know at what rate, but I would imagine the cumulative revenue earned over a month might come to slight more than Singapore would have paid for a "splash and dash" exercise. As for an advert, are Midlands Today or Central News going to cover a diverting 777, unless it ran off the end of the runway? I think not!
However inconvenient the commercial deal between BHX and Ryanair might seem to be when there's an interesting movement that can't be accepted as a result the airport is a business which (should) make decisions for sound financial reasons, not for sentimental ones.