You seem to be missing my point - perhaps purposefully!? We aren't talking about landing on a bowling green that you gently ease the brakes on.
You don't know what the surface is like (and certainly not from 2000 ft), you don't know how smooth it is, if there are any ditches, tree stumps, how soft the ground is etc. etc. Therefore, you have no way whatsoever, knowing what the outcome will be and whether you will come to gradual stop or whether you will end up inverted or otherwise.
With the chute, you take almost all of the variables out of the equation. You land in one spot, get out and walk away, right side up - and so will your passengers. Granted, you can't guarantee it, no-one said you could, but the chances are massively in your favour because
you are meeting the ground with less energy!!