Airbus accuses Boeing for lying "so the nose grows"
Swedish business media [url=http://www.svd.se]SvD | Sveriges kvalitetssajt för nyheter today (googletranslate):
"Airbus: Boeing is lying so the nose grows
The relationship between the world's two major aircraft manufacturers, Airbus and Boeing, is tight. In high-profile advertisements in international trade press accuse each other of exaggerating his plan properties.
The world's airlines are hard pressed to poor profitability and the price of oil is high. In this situation it is of course particularly important for the European Airbus and U.S. Boeing, the world's two dominant manufacturers of large commercial aircraft, to emphasize how fuel efficient their new plan is.
After all, if a market valued at around 100 billion dollars a year and which airlines look closely at the factors that fuel consumption and generally low operating costs when they choose which plan they should buy.
To cope with the development of both Airbus and Boeing new models and in 3-5 years, the new versions of the company's best seller in the form of the Airbus A320 Neo and Boeing 737 Max.
Reuters notes now how the two manufacturers are taking to correct harsh methods in their marketing. In an ad in the latest issue of the trade magazine Aviation Week accusing eg Airbus, its competitor to exaggerate the performance of both new and 737 for the latest model of the classic jumbo jet, Boeing 747. The last named 747-8 jumbo jet, was inaugurated by the first airline earlier this year.
For safety's sake, Airbus also depicted one Boeing aircraft as it is reminiscent of Pinocchio's big nose, that grew every time he skidded on the truth.
Reuters has spoken to Airbus sales chief John Leahy who claim to use the parable of Pinocchio because Boeing in their ads recently exaggerated the performance of the company's plan. Whereupon Boeing spokesperson course argue that the company stands by its data on plan performance.
In substance, claiming Boeing including the new 737 Max 8 will cost 8 percent less per seat for airlines, compared to A320 Neo. Airbus claims its part, according to Reuters, that the cost per seat is 3.3 percent lower for their plan.
The row also includes the really big planes Airbus superjumbo A380 and Boeing's new 747-8. Boeing claims that the cost of a flight of 747-8 is 26 percent lower than the same flight with the A380.
Airbus says that the cost is only 10 percent lower. If one takes also into account that the A380 is clearly larger with room for more passengers will also give airlines more revenue on each flight"
Last edited by paparomeodelta; 29th Nov 2012 at 11:07.