I would suggest that regardless of what the AIM says virtually all North American airlines put their call sign at the beginning of a call to ATC and put the call sign at the end of the transmission when replying to ATC.
One very large advantage to this practice is when things are busy the very first bit of a call is the most likely to get obscured.
Therefore if you hear "Crackle urn right heading 290 Airliner 1234", everyone who is not airliner 1234 can ignore the call and if ATC instruction is in fact only a turn to 290 they can be confident that the clearance has been read back by the right aircraft.
However if you put your call sign at the front in the same circumstance you get
"Crackle four turn right heading 290". Now nobody in the air knows if that call was for them and ATC can't be sure the read back was from the right airplane.