It's a thought, though now I'm guessing it's dropping a not to veiled hint to pay.
Having used the same download from the computer that died, it probably knows I haven't registered/paid for a second machine. It can't know of the demise of the other one. But how is it doing it? Software writers are not simple enough to think something in the Start Menu would remain long, so it's more deep-rooted, I guess.
At the end of the day, it was only curiosity, and I didn't expect a 'discussion' about the merits of the software itself.