Interesting point about competing every day with LCCs:
It has held its own and in some cases, even won market share against the new entrants.
Sort of proves what everyone has been saying about JetstarHK being a bit of a lemon. Anyone that knows anything about the psyche of the HK public knows that it's all about image. HK has more millionaires/billionaires per capita than just about anywhere else on the planet - and they like to show it! Flying on a LCC is not an image of "prosperity, wealth & success".
It might have worked in Ireland Alan, but if you think you're struggling with the LCC model in Australia (which you are, except for some creative accounting), then you're in for a rude shock in HK.