Circa 1987, all SAS staff received a booklet from CEO Jan Carlson restating the core values of the airline and warning them of these very outcomes, namely a few mega-carrier amalgamations, and a drastic increase in competition. And the possible consequent demise of SAS.
'One of five in '95'. I remember it well. He was right about the five (or will it be six?), just the year and that SAS would be one of them.