Toffeez.
No. Sorry, I don't accept this.
Long-haul was not SAS's strongest product, but Euroclass within Europe had a strong reputation, and much repeat business. I doubt if any other European airline had such a mix of C to Y traffic.
I speak from having been in sales and marketing for SAS for nine years, where I met frequent travellers, their travel managers, and their business travel agents. SAS had an enviable reputation. It wasn't all marketing, but solid, front-line substance. They could more than live up to what they claimed. They were number one in punctuality and won the coveted ATW Airline of the Year award a the end of the eighties.
They had an outstanding product and well-motivated staff. I was proud to work for them, and I'm not normally a "company man"
However, as someone said earlier in the thread, they've simply not moved with the times in respect of costs and product. It's not 1987 any more.
Last edited by Midland 331; 14th Nov 2012 at 14:57.