I will!
Not fATPL, but working towards it via modular (still a long way to go though!)
I have to say that I agree with G-RICH, don't condemn people just for having access to money. I think what is meant by "why don't they look at fATPLs" is, why don't they try to select the capable/deserving ones from that bunch?
It's not because you have money that you're incapable of being a good pilot. The selection process to get the job itself should be seen as something completely different as to what training you can afford. My concern with the BA FFP is that they don't guarantee a job for those who start the program. Why not select people they definitely want before the training? It might cut places by half but at least those in the program wouldn't risk financial ruin.
The point I'm making, rich or not, fATPL or not, they should look at aptitude if they're willing to train up people to become pilots, like they used to do before.
That being said, I think the BA FFP is as close as we'll get to sponsored training and find it a great idea, although I do wish airlines would revert back to the old ways, despite it being more costly.