@ jabird
You are right, they won't get those 'snobs' (your word) off legacy carriers and on to Ryanair with the sort of things that MOL comes out with. But Ryanair's expansion policy requires them to do exactly that, they have said as much themselves.
Being careful in the things that they say costs nothing. I can think of several other airlines who operate to a similar business model, but none of them set out in a way that actually discourages some people from even considering flying with them. And what is it that puts these people off? The publicity.
I think it would be very interesting to do a word association test with 'Ryanair', and measure the ratio of replies positive to negative.