Amazingly, this thread has been idle since 2007.
Two reasons to revive it.
First issue: Integration
Starting 1 November, 2012, the commercial responsibility of SAS Group in Finland will move from Blue1 to SAS. In practice, this means that Blue1 will become a production company whose main role will be to produce operational flight services to SAS's route network. In this new role as a production company Blue1 will continue to operate current routes on behalf of SAS.
As part of the commercial integration process, Blue1 flight numbers will change into SAS flight numbers. As an example, flight “KF 123” will become “SK 456”. The change does not require any action by customers. Corporate deals will not be affected. Passengers will be able to check in normally with the original booking reference and the new SK flight number will be printed on the boarding card.
As from November, the marketing and sales of flights will also be transferred to the SAS brand, hereby further strengthening the Finnish market within SAS Group's total route network.
Source:
blue1.com
Second issue: SAS need cash again!
Scandinavian airline SAS has moved to quash rumours that it is facing bankruptcy and that banks are considering not extending loans to the troubled carrier.
"There has been speculation all autumn, there are new things almost everyday, but nothing is decided," said SAS communications head Knut Morten Johansen to the Norwegian website E24.no.
The media has been awash with reports that SAS is facing insolvency, that its banks were losing patience and that the company is set to be sold.
Johansen rejected the sale rumours, explaining that the speculation was "frustrating".
According to a report in the Dagens Industri business daily this week, the airline and its three major shareholders - the Swedish, Norwegian and Danish states - held meetings with its creditors to discuss the airline's future.
The Swedish state has invested some 2.4 billion kronor ($360 million) in the loss-making airline in the past three years, money which has long since been exhausted.
The airline posted losses of 1.69 billion kronor in 2011 and CEO Rickard Gustafsson pledged to accelerate the firm's cost-cutting programme, seeking five billion kronor in savings and new revenue in 2012.
According to the Dagens Industri report, the company's loan facilities expire in March 2013 and rumours that the banks were disinclined to extend the loans have persisted.
Cited from:
thelocal.se