Originally Posted by
jetset lady
However, to take your point on it often being your only chance to eat, I'm very sorry but no airline should be held responsible for supplying your daily nutrition on a 1-2 hour domestic flight. If your schedule is such that you are unable to grab anything at all to eat during the day, then that is a problem with your schedule/company, not the airline. And once again, the majority of the people on board will not have paid £350. (I did try to find out how much the same trip would have cost 10 years ago but was unsuccessful. However, I wouldn't be surprised if it was pretty similar to today's prices.)
A quick look on ba.com at 5 days ahead, next Friday 2 Nov on BA1306 0840 LHR-ABZ (a bit late but whatever) returning on BA1319 at 1840 shows £336.79. Yes, the fares do rise and fall notably. Because my business handles response situations we quite often are booking people for the next day.
10 years ago (maybe more) we were actually doing such sectors as well, and I recall fares of around £200 for Edinburgh and about £240 for Aberdeen. It's no coincidence that the first route Easyjet ever did anywhere in Europe was London to Edinburgh. There's no free catering there either .... but they are only charging £122 for the same dates.
Regarding the "it's a problem with my schedule, not the airline", I've seen that style of comment previously here. I think it just shows a lack of understanding of the needs of the core customers. We can all say that.