We Western Europeans tend to think of 'us' as passengers. Wrong! Think of Russians coming to Western Europe. Not only business pax, be sure.
Well it's relatively easy for them to get a Schengen visa, but your Russian on the Moscow Metro has to fill in a 10-page document and go for an interview before the UK will grant them a visa:
UK Visa Information - Russia - Home Page
Given that the average Russian earns, at best, £1000 per month I can't them queueing up to come to the UK. They'll save their money to go to Turkey or Egypt where they have guaranteed sun! However, the tie-up with Transaero might allow group bookings. The internet is not that widespread in Russian homes.
davidjohnson6:
I believe Aeroflot will begin operating a MAN-DME service from March 2013.