Someone asked the question "Why can't FlyBe compete with Easyjet or Ryanair?". Perhaps a case in point would be the flight prices compared with other low cost carriers.
Future wifey and I flew Inverness-Gatwick a couple of months back. We booked a good month in advance. Flybe wanted in the region of £100 per seat each way, and that was the cheapest option. Easyjet on the other hand offered us £120 in total, both of us, return. Guess who we flew with?
The harsh fact is FlyBe markets itself as a low-cost carrier without actually being low-cost. It's low-cost in all but price. Perhaps therein lies the reason why FlyBe is struggling. People won't fly with you if you charge almost 4 times what a competitor airline i charging, for the exact same customer experience. No brainer.
Smithy