Damn Statistics....
Qantas-Virgin dispute over Italy rights goes to the heart of the new alliance partnerships | CAPA - Centre for Aviation
The Australia-Italy market has grown by nearly 20% in the two years to the 2012 financial.
Qantas points out that it has flown the route since 1948, using its own aircraft until 2003 when it pulled out of Rome in the face of unsustainable losses against a backdrop of an “extremely difficult operating environment for international airlines”
While the number of passengers travelling on the route has grown over the past few years, Qantas says its market share has declined steadily to about 8% in the year ended Jun-2012, compared to about 14% in 2009. Over that time the number of passengers on the route has grown by about 19% and leisure travellers account for about 80% of the traffic.
