Is there something particular which appeals to the German psyche to visit places like the Scottish Highlands, Wales, Cornwal and Jersey?
The German flights to the Channel Islands have done well in recent years. I think the number of German-speaking tourists to Jersey has increased by something like 20% in the last 2 years. This has a lot to do with a good exchange rate, but also because outdoor activities are very popular among German tourists, as well as there being a large number of language students.
I have flown to Hamburg, Dusseldorf and Munich a few times with Lufthansa/Air Berlin (being the only Jersey person onboard) and they always seem popular. Great to see another UK destination getting in on the act!