It's interesting what's in a name.
Pilot, Flyer and Today's Pilot all seem to be (at least to some extent) lifestyle magazines about being a pilot, e.g. lot's of reviews of aeroplanes wiht loads of pictures.
I read Flying from the US, which is IMHO much more focused on aviating as the name implies.
I'm not knocking the three UK titles at all and the prior posts show that they are very popular.
It's just that I'd rather read a page of Dick Collins or Tom Block because they share not only their knowledge but an obvious deep love of flying - the same emotion that I pick up in the prose of Richard Bach's earlier books.