The fundamental issue is that the industry is losing money and is exposed to international competition on their doorstep, like few others.
There has to be better returns for all the risks of running a business than putting your money in a bank. JHAS ownership aside, those with long track records in aviation are doing no better, look at how LHT gave up on LTQ. Virgin have $4B in assets, the bank would give u $200M in interst on that, no risk. Virgin actially earned $27M. Qantas have $21B in assets, that would earn a cool $1B in a bank. Qantas lost $350M. Many companies expect 20% return on assets. BHPB gets 23% and its been up to 38%. Do the math.
JHAS deserves every support to make a go of it an a tough industry. The heavy maintenance it does would be overseas now, were it not for them.