Care.
Great leaders genuinely care: they care about their people, their customers and their business.
I nearly puked into my bowl of Fruit Loops -when I read this. Surely -he is speaking metaphorically -'cause he sure as hell ain't talking about any of the current crop of "leaders" at QF.
To have treated all staff with such abject disdain for the last decade has got them into this mess. This combined with the shut down last year -its no wonder customer equate the Qantas brand with Franklins.
Dark days indeed.