Perhaps the people of Verona (and also some contributors to this thread)
do not appreciate what Ryanair can bring to a region enough.
The people don't always have that much of a say in the matter. Either the airport / politicos / tourist boards bite or they don't. Verona is one of those cities that probably has bigwigs thinking it is famous enough not to need the extra visitors, but I think a lot of people would just pass through.
It does surprise me sometimes when you get cities with 2 airports who might fight for that business, but neither of them get it. I watch BFS rumours with interest.