The Harrier cost per hour was similar, £32k I seem to recall.
In fairness you can be very manipulative with costs. If you wanted it to look cheap you would count just the expendables, (fuel, oil, hyds, tyres) if you needed it to look expensive (for example if the civvies wanted to put some CAS close to the MOB and you felt it would add a few minutes to each and every sortie) then you could get the cost up to about £102k...including maintainer's boot laces etc etc.